Skip to Navigation

Mission and vision


Our mission

SWOP's mission is to improve the health of all sex workers in NSW through innovative, holistic, and effective approaches to sexual health, and to improve the protection of their human rights.



Our values

At SWOP we value and respect:

  • Self-determination for sex workers
  • Workplace rights and the recognition of sex work as work
  • The diversity of the sex industry and its workforce
  • Holistic approaches to health and well being 


We believe in

  • inclusiveness, respect and self-determination
  • courage, empathy, diversity and equality                 
  • peer education and support
  • social justice
  • partnership
  • workplace safety
  • harm minimisation
  • sex work as a valid occupational choice
  • portraying sex in a positive way.


Ottawa Charter

Health Promotion

Health promotion is the process of enabling people to increase control over, and to improve, their health.

To reach a state of complete physical, mental and social wellbeing, an individual or group must be able to identify and to realise aspirations, to satisfy needs, and to change or cope with the environment.

Health is, therefore, seen as a resource for everyday life, not the objective  of living. Health is a positive concept emphasising social and personal resources, as well as physical capacities. Therefore, health promotion is not just the responsibility of the health sector, but goes beyond healthy lifestyles to wellbeing.

Prerequisites for Health

The fundamental conditions and

resources for health are:






A stable eco-system

Sustainable resources

Social justice



Improvement in health requires a secure foundation in these basic prerequisites.


Good health is a major resource for social, economic and personal development and an important dimension of quality of life.

Political, economic, social, cultural, environmental, behavioural and biological factors can all favour health or be harmful to it. Health promotion action aims at making these conditions favourable through advocacy for health. 


SWOP’s mission is to improve the health of all sex workers in NSW through innovative, holistic and effective approaches to sexual health, and to improve the protection of our human rights.

SWOP Strategic Goals 2013-2016

  1. Maintain low rates of HIV and STI transmissions in the NSW sex industry, and work with our partners towards the elimination of HIV transmission altogether.
  2. Recognise the diversity of the sex industry and respond to the needs of NSW sex workers, ensuring equity of access for all sex workers to health, safety and wellbeing.
  3. Improve SWOP's capacity to meet the needs of sex workers from culturally and linguistically diverse (CALD) backgrounds.
  4. Work to reduce barriers and discrimination impeding sex worker access to health, safety and wellbeing.
  5. Establish SWOP as a sustainable, autonomous sex worker-led health organisation that is recognised as a key resource of support and advocacy for sex workers, and that has the people, resources and culture necessarily to deliver best practice services.


Find out more

Download: SWOP Strategic Plan 2013 - 2016